The most successful type partnership of our generation has ended. Here’s what could have been done differently.
Eye-tracking technology is over 100 years old, but it’s only recently that it’s become reliable enough to be used in high volume research. UK-based company Lumen uses the tech to prove that creativity can look great and drive effectiveness.
The first picture was my initial ideas for a logo I did for a client in Hawaii he is a freelance videographer/photographer. And the second is the final logo that they approved.